Through Weibo, users can post images, videos, and stories, see trending topics, use hashtags in posts, and use the platform for instant messaging. Furthermore, a total of 15 social media platforms now report at least half a billion active users. Instagram is a video and photo-sharing social platform where users upload photos and short videos, often adding filters and other effects before sharing them with family and friends. It’s a messaging, social media, and mobile payment app rolled into one, and users also play games, shop, and access government services through the social media platform. More than an instant messaging app, users can also share photos, videos, stickers, and other file formats.
X/Twitter users can then like, comment on, or retweet these posts to their followers. It’s like having a massive conversation with people all over the world. This “productivity tool for planning your dreams” has virtual boards that users (called Pinners) fill with image-based “pins,” bookmarking them for future viewing. This is a great opportunity to tap into your creative side and engage younger audiences. Kuaishou, called Kwai outside of China, is a short-video sharing and live-streaming app. “Redditors” are typically savvy internet users that bristle at overt marketing attempts and shut down anyone not observing group norms (“Reddiquette”).
It offers a range of features, including messaging, live streaming, and virtual gifts. The platform also features a matchmaking algorithm that suggests potential matches based on user preferences. Twitter is among the top 50 social media sites you can consider for your business. It’s a popular microblogging platform that enables users to share brief social media platforms messages, follow others, and interact with their tweets through likes, retweets, and comments.
This platform can be used to share updates, host discussions, provide customer support, or create a vibrant community around a product or service. Telegram provides businesses with a unique platform to communicate their messages, share updates, or engage with their audience in a more direct and seamless manner. Businesses can create channels or groups to keep their community informed or respond to inquiries, respectively.
It has a large and diverse user base and is known for its creative and artistic content. The motto behind this top social media website is to create original content and interact with like-minded souls. Currently, Tumblr has 1000 themes and you can use them to customize the look of the blog. Because of the versatility of the platform, the blog can be customized as per the personality of the users.
Understanding the strengths of various social media platforms is essential to crafting a strategy that drives growth. When it comes to building your brand, choosing the right social media platforms is crucial. While major platforms like Facebook, Instagram, and Twitter are widely recognized, many others like LinkedIn, Snapchat, and TikTok offer unique opportunities to engage with different audiences. Pinterest is a place to share (or “pin”) different visual content so other users can see it, including everything from outfit ideas to infographics.
You can also repost your content from other platforms like Facebook and Instagram. Set up an official service account for your business to chat directly with users. This is ideal for sharing order updates, announcing deals, and delivering instant support.
In recent years, Facebook has undergone a demographic shift – yet its influence in the social media https://relationalhealingpodcast.com/ sphere remains unparalleled.
In particular, social media marketing has opened up opportunities for local businesses to reach out to potential customers without spending a fortune on ad placement. Businesses, meanwhile, have found social media to be an often effective and relatively inexpensive way to reach consumers and build an image for their brands. According to Facebook, more than 200 million small businesses use its service for various purposes. Separately, close to 90% of marketers say they use Facebook for promotion. These diverse platforms serve a vast range of purposes and user interests.
The platform, which also has an iOS and Android app, bears a striking resemblance to Dorsey’s former product. To help your videos get discovered by more people, we recommend reading up on YouTube SEO and the YouTube algorithm. And if you’d like to stay up to date with all the latest developments in social media use around the world, sign up for our newsletter using the form below to receive notifications whenever we publish new reports. Social media preferences and behaviours also vary meaningfully from one country to another, so it’s important to dig deeper into the data to understand what’s happening at a local level. Added together, the world spends more than 12 billion hours using social platforms each day, which is the equivalent of more than 1.38 million years of human existence. That equates to annualised growth of 5.8 percent, at an average rate of 8.9 new users every single second.
According to Quicksprout, videos may get favorited 49% more than images, but images get 128% more retweets than videos. It’s got tons of insider tips, best practices, and creative ideas for social media marketing. Telegram is designed so that the content you share on the platform remains private, secure, and encrypted.
Plus, engage with your followers via comments and messenger to establish your presence organically. For better or worse, social media has reshaped our lives, capturing more than 5 billion users worldwide and counting. From a business perspective, it has also revolutionized commerce and seems likely to continue to do so. Globally, the most popular social media site is Facebook, with close to 3 billion users, according to one recent estimate. You can communicate with your target audience by posting public messages.
It’s also one of the most popular social media platforms known for social commerce opportunities. Social media plays a key role in many businesses’ marketing strategies, not surprising given the sheer number of hours people spend each day on social websites and apps. At the same time, social media is an ever-changing field, with relatively recent apps such as TikTok, Signal, and Clubhouse joining the ranks of established social networks like Facebook, YouTube, X, and Instagram.
It is similar to Facebook, with features like messaging, groups, and events. However, Vkontakte also has a strong focus on music, with a built-in music player and a large library of music available for streaming. Vkontakte is a great platform for anyone who wants to connect with people in Eastern Europe or discover new music. TikTok is a video-sharing app that allows users to create and share short-form videos set to music. It is known for its creative and entertaining content, and many users have become famous for their TikTok videos.
WeChat’s mini-programs functionality allows ecommerce brands to create a catalog of their products. Unlike a service account, a subscription account lets you publish eight articles and videos daily. TikTok is the birthplace of most social media trends—from lip-syncing battles to ASMR videos. The key to virality on TikTok is finding a trend early on and adding your spin to it. WhatsApp, owned by Meta, is an instant messaging app that attracts nearly 3 billion visits every month.
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And as a public-facing platform, brands that use it for customer service can also build their reputation at the same time. On the other hand, thanks to its size and targeting capabilities, Facebook is tied with Google as a top digital advertising platform. Facebook ads can reach up to 36.7% of the adult population, the highest percentage of all social media platforms (X is the lowest, at 6.5%). In the rest of this post, we’re going to explore what is popular on each of these platforms and how to incorporate them into your social media marketing strategy. We compared Statista’s data as of July 2023 to the same chart from last year. These are the most popular social media platforms worldwide and how they’ve moved on the list since a year ago.
Users flock to this platform for an extensive array of tutorials, entertainment, music, and educational content, cementing YouTube’s status as the reigning king of video content. The US social media penetration is calculated by the total number of active social network users versus the total population. According to recent estimates, the number of active social media users in the US is 239 million in 2024, meaning 70.1% of Americans are on social media. 105.6% of its population using social media (due to duplicates and “fake users”, in some countries share may exceed 100% as counted social media entities may not represent unique individuals). The rise of social media began back in 1996 with the release of the networking site Bolt (now closed). Shortly after, in 1997, Six Degrees was released where users could add friends and make profiles.